My high school journalism teacher would lose her mind if she stumbled across this post. I never cared to stay journalistically correct, just as many of the assignments I turned in to her class would prove. That class almost destroyed my enjoyment for writing.
Don’t get me wrong, I am a grammar nerd. I believe the semicolon is highly underappreciated and I advocate strongly for the oxford comma; however, when writing content, I do not believe that we should always play by stuffy rules, lose our voice in the writing, or be afraid to just publish. (See what I did there? If so, you are my tribe.)
Content copywriting is about having a conversation. It gets overly complicated all the time but it’s simply about having a conversation with your audience. No matter what the purpose of your blog, website, or Facebook page is. Yep. I just ended that sentence with a preposition AND it wasn’t even a full sentence.
Because if you and I were meeting IRL this is exactly how I would speak to you. Imagine it with a bit of a Southern accent and you’d be dead on. Being so caught up on the rules is a form of procrastination. People are afraid that they will be hit by internet grammar trolls and go viral in a bad way. They either don’t write at all or they drag the writing process out far longer than it should.
Please, let’s use our commas correctly and know the difference between there, their, and they’re. But do not get so hung up on the minor details that we forget the point is to engage in a real conversation with our audience. So be real. Be you. And start engaging.